
Think of it as a retail store audit for your online shop. Our free tool walks from your homepage to checkout the way a shopper would, and points out every spot where people stall.




Trusted by 2,500+ Businesses


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Paste your store link. No signup, no credit card, no account.
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Our AI analyzes your homepage, product pages, and checkout against 15+ UX metrics, and compares what it finds with stores across 40+ industries.
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A prioritized list of fixes, ranked by impact. You'll know what to tackle first, and what can wait.
Your store URL goes in. A fix-it list comes out. Here's what happens in between.
01
Paste your store link. No signup, no credit card, no account.
02
Our AI analyzes your homepage, product pages, and checkout against 15+ UX metrics, and compares what it finds with stores across 40+ industries.
03
A prioritized list of fixes, ranked by impact. You'll know what to tackle first, and what can wait.
Any one of these is worth a closer look. Spot two or more, and something's definitely getting in the way.
Plenty of visitors. Not many orders. Something between landing and paying is putting people off.
People arrive and leave without clicking anything. Usually the homepage isn't making it clear what you sell, or where to go next.
Customers buy one thing and leave. Nobody showed them the matching case, or the refill they'll need next month.
First-time buyers aren't coming back. Often it comes down to vague returns info, or a first order that felt more stressful than it should have.
"Do you ship to Canada?" "What size should I get?" If your site answered these, your team wouldn't have to.
It's in your catalog. They just can't find it through the menu or search, so they leave.
First impressions, navigation, and product clarity.
Product details answer buyer questions before hesitation.
Buying friction from cart through final payment.
Cohesive design builds trust across every page.
Optimize your store for mobile shoppers.
Reviews, guarantees, and badges build buyer confidence.
Load times and friction drive visitors away.
Help shoppers quickly find desired products.
A store manager walks the shop floor looking for messy shelves and long lines at the register. A retail store audit for your Shopify site does the same thing, one page at a time.
First impressions, and how fast a visitor works out what you sell and where to click next.
Photos, descriptions and price. Do they answer a buyer's questions before doubt creeps in?
Every step from add-to-cart to payment, checked for the friction that makes people give up.
Buttons, fonts and colors that stay consistent across your theme. A tidy Shopify user interface quietly tells shoppers you're a real business.
For plenty of stores, the phone is where most orders happen. Check your own analytics and you'll probably see the same.
Reviews, returns info and secure payment badges. The small things that make a stranger hand over their card.
Slow pages lose people before they've seen a single product.
Collections and filters, plus the search bar. Can shoppers find what they came for?
Remove usability barriers that prevent purchases.
Strengthen credibility through clear, transparent shopping experiences.
Fix mobile issues affecting browsing and checkout.
Resolve speed issues for smoother store experiences.
Identify checkout friction causing customers to leave.
Prioritize AI insights for measurable growth.
Spotting friction is step one. Here's what fixing it can do for your store.
Shopify conversion rate optimization starts with knowing what's blocking people. Clear those obstacles, and more visitors turn into buyers.
Clear policies and visible reviews, plus a checkout that feels safe. People buy with more confidence when they trust you.
Fix the fiddly menus and tiny buttons that make phone shoppers give up halfway.
Spot the slow pages and clunky interactions that quietly push people away.
Find the checkout steps and distractions that send people off with a full cart.
Prioritized recommendations, so your time goes on the fixes most likely to pay off.
Launching soon? Catch the obvious problems now, before you start paying for traffic to a store with holes in it.


Run a free audit and see the usability issues your shoppers keep tripping over.
Anyone who suspects their store could be doing better, and wants to know where to start.
Launching soon? Catch the obvious problems now, before you start paying for traffic to a store with holes in it.


Run a free audit and see the usability issues your shoppers keep tripping over.
Yes, the Shopify UX audit is completely free. No hidden fees, no credit card, and no trial that quietly turns into a paid plan later.