Crazy Egg gives you heatmaps and recordings so you can spot problems yourself. UX Audit Tool hands you the list of problems, along with an estimate of what they're costing you.
UX Audit Tool is a free Crazy Egg alternative that checks every page on your site and tells you what's hurting conversions. No tracking script and no trial clock ticking. Crazy Egg is a paid behavior analytics tool. Plans start at $29 a month, billed yearly, and each one comes with a 30-day free trial.
Here's the funny part. Crazy Egg's homepage headline reads “See what's wrong with your website.” That's a promise both tools make. They just go about it in very different ways.
It collects heatmaps, scroll maps, and recordings as visitors come through. Then somebody has to sit down with all of it.
Why does everyone keep clicking that product photo that isn't a link? Why does the scroll map go cold halfway down the pricing page? Good questions. Answering them is on you.
You give it your URL and a few GA4 numbers. It comes back with a score, a ranked list of issues, and an estimate of the orders you're missing compared with similar sites in your industry.
You still decide what to fix. You just don't have to go hunting for it first.
| Aspects | UX Audit Tool | Crazy Egg |
|---|---|---|
| What it is | Free UX and conversion audit | Paid behavior analytics and A/B testing |
| How it works | Crawls your pages and compares your GA4 numbers with an industry benchmark | A tracking script collects data from real visitors |
| Setup | Paste a URL, fill in three short screens, confirm your email | Add the script, then wait for traffic to build |
| Cost | Free | From $29 a month, billed yearly, with a 30-day free trial |
| Pageview limits | Doesn't apply | 5,000 to 1 million tracked pageviews a month, depending on plan |
| Session recordings | No | 50 to 10,000 a month, depending on plan |
| A/B testing | No | Yes, from the Plus plan up |
| What you get back | Score, ranked issues, revenue gap estimate, Lighthouse scores, PDF report | Heatmap reports, recordings, survey responses, web analytics |
| Revenue estimate | Yes, in every report | Not a built-in report |
| Best for | Finding what to fix, fast | Testing fixes and studying behavior on busy sites |
Every plan is billed annually, so the monthly price is really a yearly commitment. Starter, for example, works out to $348 paid up front.
| Plan | Price | Tracked pageviews/mo | Recordings/mo | Heatmap reports | Worth knowing |
|---|---|---|---|---|---|
| Starter | $29/mo | 5,000 | 50 | 5 | No A/B testing; recordings kept for 6 months |
| Plus | $99/mo | 150,000 | 1,000 | 75 | Adds A/B testing by device, error tracking, and CTAs |
| Pro | $249/mo | 500,000 | 5,000 | 100 | Finer A/B targeting, plus exporting heatmaps and recordings to AI |
| Enterprise | $599/mo | 1,000,000 | 10,000 | 200 | SSO and dedicated onboarding |
No A/B testing; recordings kept for 6 months
Adds A/B testing by device, error tracking, and CTAs
Finer A/B targeting, plus exporting heatmaps and recordings to AI
SSO and dedicated onboarding
That Starter limit goes fast. Say your site gets 300 visitors a day and each one views two pages. You'd hit 5,000 tracked pageviews in a little over a week.
To be fair to Crazy Egg, there are no overage charges, and extra heatmaps or recordings can be added through their sales team. They also list a handful of free tools, such as instant heatmaps and a page speed check.
There are jobs UX Audit Tool simply doesn't do. If these matter to you, Crazy Egg earns its price.
A/B testing is built in from the Plus plan. Swap a headline, split the traffic, and let the numbers settle the argument between marketing and design.
Every plan includes surveys with unlimited responses. A single question at checkout ("Anything stopping you today?") can turn up things a heatmap never would.
Unlimited team members and website domains come with every plan. Agencies juggling a dozen client sites will like that.
Getting one takes three short screens: your site details, four numbers from GA4, and your average order value.
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Add your name and email, type in the one-time code, and the full report opens.
Here's what you'll find, roughly top to bottom.
An overall health score, a risk level, and an estimated yearly revenue gap. That last one is worked out from the difference between your conversion rate and the benchmark for your industry.
UX, performance, accessibility, SEO, and best practices, each graded so you can see the weak spot at a glance.
A single line telling you where to start. Something like "conversion is your biggest drag, fix it first."
What's working sits beside what isn't. Each issue is spelled out, like a primary CTA buried below the fold or a load time well past the 2.5-second mark.
A chart of your actual monthly revenue against what you could be making at benchmark, plus an opportunity plan for what to tackle first.
The whole thing downloads as a PDF, which comes in handy when the person approving fixes doesn't log into tools.
See what your report says. Start a free audit.
This is where the two tools get along nicely.
Run the audit. Let's say it flags a weak primary CTA on your pricing page.
Over in Crazy Egg (Plus plan or higher), set up an A/B test with a bolder button sitting higher on the page.
Give the test enough traffic to pick a clear winner. Patience helps here.
Ship the winner, then run a fresh audit with your updated GA4 numbers and see whether the revenue gap has shrunk.
Without the audit, you're guessing which test to run first. And with only the audit, you're trusting the fix without proof.
Find the line that sounds most like your team.
Why: Heatmaps and recordings need a steady flow of visitors to say much
Start with: UX Audit ToolWhy: It's free, and Crazy Egg bills a year at a time
Start with: UX Audit ToolWhy: The revenue gap estimate gives them one
Start with: UX Audit ToolWhy: A/B testing is built in from Plus
Start with: Crazy EggWhy: Surveys come with every plan
Start with: Crazy EggWhy: Audit now for a baseline, then test the new pages in Crazy Egg
Start with: BothNot of the main product. Every plan comes with a 30-day free trial, and after that it's paid, billed yearly. Crazy Egg does offer a few standalone free tools, like instant heatmaps and a page speed check.
Run the audit first. It costs nothing, and you'll go into any Crazy Egg trial already knowing which pages to watch. If the audit turns up everything you needed, even better. That's a year of billing you get to skip.
Want help reading your report or deciding what to fix first? Get in touch with our team.
